Interactive communications helps employees understand relevance

This week I have been working on proposals. If you are a consultant proposals are very much a part of your life. The job of a proposal is to persuade. And a proposal persuades not by selling what you have to offer, but by providing a solution the purchaser is looking for – there is a difference.

It’s not unlike the difference between top down and interactive communication. Top down communication tells people what to think, is if often general in nature, and as such may not create relevance for employees. Interactive communication, while more time consuming, suggests a dialogue which provides an opportunity to show personal relevance for the employee.

The corporate communications folk clearly can’t enter into discussions with every employee, but they can facilitate the debate between managers and employees. If managers can help employees understand goals and objectives and their personal contributions, your organization will be in the pound seats. Like a good proposal, interactive communication talks directly to individual needs and offers a solution – in this case how the employee can support goals and objectives more directly and be part of something bigger.