WE SPEND 42% OF OUR TIME LISTENING, YET 75% OF ORAL COMMUNICATION IS IGNORED OR MISUNDERSTOOD

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This week’s topic was on enrolling people with a view to doing business, a key component of which is listening.

As author Michael Walsh points out - we are not very good at listening.

In school we are taught to write, read and present, but not to listen. Our educational system and our workplaces give “power” to the person with the microphone. We are either speaking or waiting to speak. Even so we are not having much success with our oral communication – close to 75% of oral communication is ignored or misunderstood.

We spend about 42% of our time listening. What if we were truly productive listeners? According to Michael 68% of lost business is due to “poor listening”. Just imagine what we could achieve if we truly heard others.