Generational expectations - implications for the world of work

My 15-year old daughter and I buy music in very different ways. She finds the notion that that someone would buy a physical object that contained a finite number of songs arbitrarily selected by someone else - rather quaint. My daughter is very clear about what her purchases and her expectations are high.

Businesses are beginning to catch on - music sellers, networks and studios are adjusting to a new world view where the customer is not only right, but expects to be able to exercise that judgment with a click of the mouse.

Clay Shirky, an adjunct professor at New York University’s graduate Interactive Telecommunications Program and the author of a new book, “Here Comes Everybody: The Power of Organizing Without Organizations.” http://www.shirky.com/ suggests that the web is not competition for traditional media, but a completely different system that empowers groups and individuals, a place where choice is not only an option, but an imperative.

As a communications professional and engagement specialists I have to ask myself what this will mean for the workplace of the future. Portal-based web sites and customized benefit packages are just the tip of the ice-berg.

I was chatting with a young woman the other day – an engineer. One of her key motivators for becoming involved in volunteer activities within her organization is that she is able to exercise her creative design abilities. Can we expect to see a world where employees and managers co-design the job function? Take that one step further and one can envisage interactive strategic planning. Exciting or terrifying – depends how you look at it.

What's your bed side manner like

This story on healing. A friend was hospitalized and at one point a doctor entered the ward with a group of student interns. The doctor and students did not greet any of the patients or request permission to review their cases. Instead they proceeded to discuss ailments, pointing at body parts and reviewing charts, never once looking acknowledging these people.

Horrible. Yes indeed, amazing that our doctors are still being trained in this antiquated fashion.

Scratch below the surface of many North American corporations and you will find much the same sort of behavior, with employees being viewed as no more then a resource with an associated productivity number.

Healing happens far more effectively when there is a human element to care. Likewise employees are far more productive when their unique skills and talents are acknowledged. If your manager primarily ignores you - your chances of being actively disengaged are 40 percent, where the national average is 18 percent.