Sunday, September 19, 2010

Building a common language in your organization

Today I attended a sustainability forum in downtown Vancouver hosted by Metro Vancouver and the Board of Trade. Lunch was served, along with some interesting ideas, and a fair amount of political grandstanding.

One of the comments from the floor struck a chord; it was about the language we use and how it is open to misinterpretation and misunderstanding, particularly between different groups, say for example between business and sustainability groups.

Misinterpretation and misunderstanding based on the language we use is more common than one would imagine, even within small cohesive groups, even within families.

Here’s a telling example of how we use language very differently. My husband and I were shocked when our teenage daughter told us that girls will often call one another “bitch”, not as an insult but as a recognition of the other’s female status; horrifying to us older fogies, but perfectly acceptable to my daughter and her contemporaries.

Here is another, less extreme example. Earlier this year I was working on a technology change project. During the development phase we discovered that people were using different words to describe the same action or process. It was extremely confusing and a situation and that required action in the form of a common lexicon; a language that everyone could refer to and use. Developing the dictionary was the easy part – ensuring people used the same words in their daily interactions was far from easy.

Organizations need to speak the same language over and above the everyday languages we use like English, French, or Cantonese. We all have a laugh at the terminology that plumbers or doctors use; the acronyms and terms that make sense only to them. The languages that these people speak are important not only because they provide a powerful shorthand for them to communicate, but also because it helps create a sense of identity, a sense of community. From a more practical point of view talking the same language reduces risk and enhances the likelihood that we will do better business.

Every industry, every business has its own shorthand; we use it to simplify communication and signify our membership of the group. The trouble starts when different groups use different language and the connections break down. We see this commonly between divisions – the silo effect, also between managers and employees – the “them and us” syndrome.

Language goes hand in hand with culture. The words we use can set us apart from one another and also hold us in old and destructive patterns. In one organization I am familiar with, the management team paid a consultant (a colleague of mine) to sit in on their meetings to identify inappropriate use of language as they moved from their “old” way of doing things to the “new” way of doing things. They knew that it was important to speak the new language rather than the old if they wanted to act differently.

Using a consistent language throughout the organization has clear benefits:
• The right language clearly speaks to organizational goals and objectives
• Employees feel part of cohesive group
• The language provides a shorthand to culture and process
• Risk is reduced through clear communications
• Customers hear constancy in language, and very correctly, interpret is as steady, reliable service

Developing a consistent language is usually the result of a cohesive culture. However, as in the example above, language can be used to reinforce direction and ways of thinking. Here are some steps you can take to support culture through language:
• Start at the top. Identify the words and phrases that support the corporate direction;
• Have senior leaders promise to find ways to use the new speak in their daily connections, at staff meetings and presentations
• Change policy documents, informational materials and other standard corporate documentation to reflect the new language.
• Make sure the new words are used in support of ongoing company communications; emails, newsletters, bulletin boards, intranet etc.
• When cascading important information through the company, provide supporting discussion guides with the new language so that managers begin to use the new language.

Thursday, September 9, 2010

A balanced approach to decision making

Here’s a story from my salad days. I was working in stakeholder relations with a large organization based here in Vancouver. Part of my responsibility involved attending project meetings. I was young, green and woefully ignorant on the technical complexities of the project, so I happily took on the role of listener. It turned out to be a real advantage and learning opportunity.

In this particular instance a group of senior professionals were talking about technical options. One of the gentlemen noted that he felt the approach they were discussing was too conservative and would limit future options. The response to this statement from the colleague who favoured this option was: “I disagree.. let me restate my opinion once again.” With that the level of tension in the room increased significantly and the two leading proponents of the differing alternatives were politely at each others throats until the end of the meeting. The rest of the attendees sat and watched. Of course there was no resolution.

I’m sure most of you have been in similar situations. The lines are drawn, people take their positions and there is no forward movement. Our world trains us to be very good advocates. Our society rewards us if our solutions are adopted so we like to get in there and tell people exactly why our ideas are best. Unfortunately advocacy alone can lead to conflict and ideas that are not sufficiently explored - culminating in bad decision making.

In the example above we needed some inquiry. Inquiry helps people to better understand one another’s’ reasoning and thinking behind a solution. So, for example, in the situation above a little bit of inquiry in the form of a question like: "Can you give me an example of what you mean" or "Can you share with me the data you are using to support that conclusion?" would have avoided conflict and allowed deeper and more meaningful exploration of the proposed approaches.

Inquiry is particularly important as our world - and the problems we deal with - become more and more complex. Inquiry can be used to truly understand the issue and the implications of proposed solutions. It is also useful when we reach an impasse. By asking the right questions people can begin to think outside of the box and look at the world from someone else’s perspective. And of course questions can be wonderful for drawing out the wisdom in the room, particularly when some people are hesitant to share ideas.

Currently I’m working with two other consultants on a new business opportunity. We are all strong minded and independent and each of us is very good at advocating his or her position. For this reason we have set up our exploration phase to include a significant amount of inquiry. This allows us to better understand one another’s’ thinking. It’s proving to be a fascinating process and we are discovering more depth to our partnership then we had earlier imagined.

However, we should be careful not to throw the baby out with the bathwater. Being a good advocate is also important; we need to have opinions, as long as we are open to listening to others.

Inquiry and advocacy should work together. Inquiry broadens and deepens our understanding. Advocacy leads us to action. Without a balance between inquiry and advocacy people are more likely to remain neutral. As leaders, it is our role to balance the two to ensure effective interactions.

How do you balance inquiry and advocacy? Generally inquiry precedes advocacy - assuming we do not have all the information. Through inquiry we expose ideas and ask others to challenge and probe them. However if all the information is available then we can go ahead and advocate – which hopefully will lead to action.

Here are some approaches you may wish to consider in developing your inquiry skills:

Ask in a way that does not provoke defensiveness:
“Can you help me understand your thinking here?”

Draw out reasoning:
“Where does your reasoning go next?”

Explain your reasons for inquiring:
“I’m asking you about your assumptions here because…”

Test what they say by asking for broader context:
“Can you describe a typical example?”

Check your understanding:
“Am I correct that you are saying…”

Explore, listen and offer your own views:
“Have you considered…..”

A few tips for effective advocacy:
• Provide data and back up information
• Help people understand the context for an approach
• Make reasoning explicit
• Encourage others to explore your views
• Acknowledge weaknesses, and
• Actively inquires into others' views.


Nicky Fried is the principal of Nicky Fried Consulting Inc. She helps organizations to translate change and strategy so that employees understand where the organization is going and how they support it through their daily actions. Learn more about us at www.nickyfried.com or read her blog at www.nickyfried.blogspot.com

Facilitating for success

Every day about 25 million meetings take place in corporate North America; half that time is wasted.

Researcher Steven Rogelberg surveyed employees and found that professionals spend 5.6 hours a day in meetings. We can all relate to the feeling of gloom the surveyed employees expressed when sitting in unproductive meetings with piles of work waiting on their desks.

I have a game I play in one of my workshops where we look at the cost of holding a series of meetings over the course of a year. It’s quite shocking to realize your organization has just dropped $30,000 for last year’s departmental meetings.

The reasons for failed meetings are well documented, they include:
• No meeting objective
• Agenda incomplete and not sent out prior to the meeting
• Lack of clarity on roles
• Meeting does not start on time
• The agenda is not followed
• Conflict is not managed
• The meeting does not move toward resolving an issue/s
• Actions and deadlines are not assigned.

All of the above are valid. However, in addition to solid meeting management I’d like to suggest that we also need good facilitation skills for effective meetings. Let me explain.

We tend to work very much in isolation; often people come together from different parts of the organization to complete individual pieces of the pie. When we meet, it’s to get the big picture and to make decisions to move the process forward. However, given our cultural inclination to avoid confrontation and crucial conversations, we tend to revisit the same issues and our meetings become exercises in frustration.

Meeting management is defined as the process of planning, monitoring and coordinating all components of a meeting. Facilitation, on the other hand, is leadership by consent. Facilitating a meeting is different from leading a monthly organizational meeting using parliamentary procedure. The facilitator is a neutral guide who takes an active role in guiding the process.

When you become a facilitator, you share responsibility with the group members for progressing toward the goals. As facilitator you act as a guide, drawing out wisdom in the room as you move the participants forward in a particular direction.
Recently I had the pleasure of facilitating a series of management meetings with a very specific purpose. Initially I was participating very actively, by the last session my presence was superfluous and the group was self managing.

This is the process I use for facilitation. I hope you find it useful.

Stage 1 – Prior to the meeting
• Clarify purpose and objective of meeting.
• Develop an understanding of the issues
• Explore any previous sessions – reviewing strengths and weakness of those sessions
• Look at potential conflicts between participants
• Confirm expectations for you as facilitator
• Develop and send out the agenda
• Prepare materials and logistics for the meeting
• Agree on process / methodology of the meeting
• Confirm roles and responsibilities
• Establish group norms and rules for meetings

Stage 2 – During the meeting
• Begin the meeting and establish the meeting objective
• Keep everyone on track with the agenda
• Challenge thinking
• Help the group create lists of important points
• Summarize the issues from time to time
• Share ideas when they can help the meeting progress
• Provide handouts when needed to clarify the main points
• Raise questions to bring out different viewpoints
• Guide discussion
• Restate ideas when the person presenting them is not clear
• Provides constructive criticism when, for example, a person or people attempt to dominate the meeting
• Take notes
• Conclude the meeting.

Stage 3 – After the meeting up
• Report back in a fashion that ensures the process will move forward
• Follow up with people who committed to actions in the meeting.

Nicky Fried is the principal of Nicky Fried Consulting Inc. She helps organizations to translate strategy and change so that employees understand where the organization is going and how they support it through their daily actions. Learn more about us at www.nickyfried.com or read her blog at www.nickyfried.blogspot.com .