On shoes and fish

Some weeks ago we had dinner with dear friends. No dinner party is complete without a good story and this one was no exception. The story was told by our host who is a keen fisherman. It involved a salmon – and a pair of Kenneth Coles. Shoes are important to our host. He is the CEO of a large shoe store chain.

Our friend was escaping a very frustrating day at the office. Still dressed to deal he went fishing to relieve the tension, and eventually landed every fisherman’s dream - a 20 lb salmon. (This is his story – not mine.) The Kenneth Coles were mentioned frequently and appear to have stood the test of reeling in a 20 pounder while battling the currents and avoiding large sea-faring vessels.

What’s amazing about this story, other than the fact that I remembered it, is that I now know the name of a brand of men’s shoes. And this is important because I do not buy men’s shoes. Personally I avoid shoe shopping – it’s a painful experience for me. And because I find buying shoes so stressful – I see no need to be involved in the purchase of shoes for others. Good heavens my husband actually enjoys shoe shopping and probably owns more pairs of shoes than I do. I’ve no doubt he bonds with our children while the three of them are out shoe shopping. So why I ask you should I remember any brand of male foot attire?

I remember Kenneth Cole because someone told me a really good story. And if that isn’t a powerful business tool I’ll eat my shoe.