Today my teenage daughter began her first ever job search. The retail outlets she chose to leave her resume with was eclectic. Her criteria was simple: would I use, wear or eat their products/service and do I feel welcome when I enter one of their stores?
She had no trouble figuring out which stores to approach. A large number of shoe stores featured in her list - which is not surprising from someone who wrote "An ode to the Red Pump" for her poetry unit. Some may say we instinctively know when the shoe fits. But in reality we humans are very good observers and we can tell by the behaviors of others when an environment is at odds with our core values.
Trouble arises when we get conflicting messages and are seduced into thinking an organization is something it is not. Which is why it is absolutely key that organizations are true to their values and don't try and do a "snow" job. With a whole new generation of youth coming into the job market who can afford to go elsewhere - we need to attract the people who fit.
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