Creating a sense of community in the workplace

I’m not a Facebook user of any great note. My children laugh at the small number of “friends” I have. However, yesterday, laid low with back troubles, I decided to see if I could find any of my old school mates. I found Sheila.

Sheila got “knocked up”, as we used to say in those days, when we were 16. I only saw her once after the baby was born. She brought her baby to school for a visit. I was intimidated and frightened by her new role and we lost touch. Facebook showed me that Sheila went on to a full life. She is now settled in the UK, where she and her husband run a tax franchise. Her albums are full of children and grandchildren.

There is much debate about the value of Facebook in the workplace. I recall a client being very distressed because employees would put their place of work on their Facebook pages. He felt it would lay the company open to security issues. Trying to manage what people say on Facebook, or anywhere else for that matter, is pointless. Social media is the modern equivalent of the water cooler and no boss every managed to keep that one quiet. Humans need to connect.

Social media, such as Facebook, should rather be seen as an opportunity for organizations to create networks and communities well beyond those with whom it would typically interact. The traditional mindset of a business is one where you put up a shingle and send out a few flyers. In effect “build it and they will come.” That notion of business is based on the idea of pre-existing communities, of high streets filled with people making connections and hopefully talking about your business. Sadly, communities like that do not, for the most part, exist any longer. We live isolated lives in the suburbs, using cars to connect us with our communities of friends, our work and other parts of our lives.

Because of the fractured nature of our lives, community is becoming more and more important. Savvy organizations recognize this and are attempting to provide employees and customers with a greater sense of belonging. MyStarbucksidea is an online community of coffee lovers (employees and customers) coming together to offer the mother company ideas to make the Starbucks experience even better.

Similarly a client of mine has had a fan page for clients and employees for quite a few years. It’s an opportunity for like-minded people to get together and share chat about what they consider to be important, in effect, a community. Even my neighbourhood corner store is into the notion of community. The guy who owns the store is bringing in local produce and putting in a kitchen so people can come and have a cup of tea or coffee and meet with neighbours.

There are huge advantages to building a sense of community within your workplace; the most obvious is enhanced engagement and improved productivity. In addition, once you build a community others want to join and work with your community. This translates to more potential (and like-minded) employees and customers.

Here are some basic strategies for building community within your organization:
• Tell stories of successful employees – story is the bedrock of community building
• Show employees why the organization is heading in the direction chosen by the senior team. Help them understand the broader context in which you operate and why your particular niche is important – in other words what makes us a community and how we contribute
• Have employees involved in the annual planning cycle
• Hold very regular town hall meetings with senior leaders. Make sure food is always part of your meetings. Food is fundamental to human relations
• Have a corporate cause to which everyone can contribute either financially or through time.
• Try social media in a managed fashion with a clear goal of establishing a sense of community. Start up a blogging centre. Collectively blog about your cause. Showcase stories related to your cause on your blog.
• Socialize. We are humans. Once we understand one another’s humanity – it makes working together a great deal easier.