Employee engagement and marketing - closely connected

There is quite a bit of buzz out there about a recent session entitled "Storyteller Marketing - How the Art of Storytelling Matches Up With the Business of Marketing". The session was moderated by Rebecca Lieb, Contributing Editor of ClickZ. Speakers included Gary Stein, Director of Strategy, Ammo Marketing , Sally Falkow, President, Expansion Plus Inc. and Larry Lawfer, Founder/President, yourstorys.com: .

Charlene Jaszewski does a great job of summarizing what was said. Check out her blog.

In her blog Charlene cites Larry Fowler who defines engagement marketing as "when your DATE says you are a good date", as opposed ot PR "Your mom says you had a good date."

I'm not a marketer. I use stories to engage and align employees. But what could be more powerful for employees to fully understand the impact they make - then the stories of their customers. Employees are the people who live brand every day - if your organization wants employees to be a "great date" then connect them to the stories of the customers.