Friday, July 20, 2007

Stories make connections around the globe

Travel broadens the mind, and in my case, the hips as well. The good meals and interesting conversations I had last week in the UK are to blame.

I am struck, as always, by the cultural differences between our polite and charming European cousins and North Americans. I am also, as usual, struck by the similarities. Let me explain: In all nations we face the common challenge of ensuring our people are thoroughly engaged in the organizational journey. In all countries we struggle with the challenges of making our most expensive and most precious resource, people, highly productive.

We have long been schooled in cultural differences. North Americans and Europeans seek eye contact, the Japanese avoid it. In India you indicate yes by shaking your head, in North America that means no. In the rush to honor differences we sometimes overlook the similarities.

I attended a large corporate event in London. It was within a stones throw of Hyde Park, which certainly lent a little grandeur to the occasion. Initially I was so focused on the differences that I couldn't see the commonalities. There were obvious differences in language, humor and culture. For example I have never been to a North American corporate event where the CEO sent everyone off to get a drink before he closed the session.

But in one respect we are the same the world over. We all need to make that human connection; to be acknowledged and build relationships. Whether you are in London, Chicago, Toronto, Tokyo or Delhi that need remains constant. It also seems the hardest to fulfill, certainly within the business context. Stories do it. At the meeting in London, executives and employees used stories to talk about how they met objectives. The real human stories of endeavor and success made it right to the hearts of the attendees. Our language might change depending on where we are; our emphasis and manners might differ. But we all achieve the same result when we tell a story - connections that speak volumes to our common humanity.

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